LEGO 2023 / Exclusive / LEGO Internal Sets

LEGO Internal Sets are specially produced sets not intended for commercial sale but for internal use within the LEGO Group or as part of specific events or promotional activities. These sets often serve purposes such as employee gifts, event giveaways, or corporate gifts and are generally not available to the public. Examples include sets given to employees during holidays or milestone anniversaries and those created for special events like LEGO conventions or partnerships with other companies. Due to their limited production and unique context, Internal Sets are often highly sought after by collectors.

2023 LEGO Sets

In 2023, LEGO released DreamZzz, an original fantasy-driven theme that featured dream-inspired creatures, vehicles, and characters, tying into an animated series that accompanied the launch. LEGO also introduced LEGO Icons, a rebranded collection of premium sets that focused on detailed, nostalgia-driven builds, appealing to adult fans and collectors.