About LEGO Seasonal Chinese Traditional Festivals
The LEGO Group released a number of sets celebrating classic Chinese culture and legends. With the first released in 2019 of Chinese New Year's Eve Dinner, LEGO released additional sets including Dragon Dance, Dragon Boat Race, Spring Lantern Festival as well as Story of Nian which inspires children to learn more about Chinese traditions when building with illustrations telling the legendary stories of Nian.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.