The LEGO DUPLO Bluey subtheme, based on the popular animated children's show Bluey, follows the adventures of a six-year-old Blue Heeler puppy and her family. Designed for preschool-aged builders, the sets feature larger bricks and simple builds that capture key locations and characters from the show, encouraging creative play. Released in the summer of 2025, the initial sets included Bluey's Family House with Memory Game and Ice Cream Trip with Bluey and feature Bluey in LEGO Duplo figure form.
2025 LEGO Sets
In 2025, LEGO continued to captivate enthusiasts with innovative releases and strategic partnerships. The company announced a collaboration with Formula 1 to celebrate its 75th anniversary, introducing sets representing all 10 F1 teams across various product lines, including LEGO City and Duplo. Additionally, LEGO expanded its Nintendo partnership by unveiling Mario Kart sets featuring iconic characters like Yoshi, Donkey Kong, and Princess Peach. The popular Australian animated series "Bluey" also received its own line of LEGO sets, tailored for younger audiences within the Duplo and 4+ lines. Furthermore, LEGO announced a new set inspired by the classic Game Boy adding to its series of nostalgic collaborations with Nintendo.