The LEGO DUPLO Bluey subtheme, based on the popular animated children's show Bluey, follows the adventures of a six-year-old Blue Heeler puppy and her family. Designed for preschool-aged builders, the sets feature larger bricks and simple builds that capture key locations and characters from the show, encouraging creative play. Released in the summer of 2025, the initial sets included Bluey's Family House with Memory Game and Ice Cream Trip with Bluey and feature Bluey in LEGO Duplo figure form.
2025 LEGO Sets
In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.