LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
2025 LEGO Sets
In 2025, LEGO continued to captivate enthusiasts with innovative releases and strategic partnerships. The company announced a collaboration with Formula 1 to celebrate its 75th anniversary, introducing sets representing all 10 F1 teams across various product lines, including LEGO City and Duplo. Additionally, LEGO expanded its Nintendo partnership by unveiling Mario Kart sets featuring iconic characters like Yoshi, Donkey Kong, and Princess Peach. The popular Australian animated series "Bluey" also received its own line of LEGO sets, tailored for younger audiences within the Duplo and 4+ lines. Furthermore, LEGO announced a new set inspired by the classic Game Boy adding to its series of nostalgic collaborations with Nintendo.