About Exclusive LEGO Inside Tour Exclusive
The LEGO Inside Tour in Billund, Denmark is an annual exclusive event that is held a few times a year to a very limited number of attendees through a raffle type sign-up process. Lucky attendees of this 2-5 day experience learn how LEGO bricks are produced, meet the designers and take a tour through the LEGO Group’s unique history in Ole Kirk's original house featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. At the end of the tour, each participant receives a LEGO set exclusively produced for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.
2025 LEGO Sets
In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.