Set Facts
Regional Retail Prices (LEGO.com/Store)
Winter Toy Shop Reviews
Is this LEGO set a good investment?
“Over that last few years Winter Toy Shop has been a particularly good investment for Icons collectors with an annualized growth of upwards of 9.0% per year. However, there is market indication that the set will experience a slight annual growth decrease in the coming years, but this should be only by a few percentage points at most. When compared to the vast majority of set in the Icons theme, this set is still an excellent investment for collectors.”
Review brought to you by BrickEconomy Bot
Eurobricks
“For a remake, I think it's great. They managed to make a good set even better. Are the changes minor? Yes. Are they an improvement? Mostly, yes. Were they necessary? Perhaps not, but it's good that they made them instead of just re-releasing the exact same set. So if you... More didn't get the first Winter Toy Shop, I can highly recommend getting this one. If you do already have the old version, this one might still be worth picking up for the hugely improved minifigs and rare parts alone.”
Jays Brick Blog
“I highly recommend this if you don't have the original. If you do already have the set, I'll be frank – you could probably skip out on this and not miss out on much. Unless you have an obscene budget for LEGO, your money would be best funneled into some of the other great... More sets of 2014 and 2015.”
Full review at jaysbrickblog.com
Ninja Brick
“The only real downside to this set is the fact there already was a previous one sold. While this may upset some collectors, it's also a great opportunity for new collectors — which is the whole point of the re-release in the first place. If you don't have the 2009 set, the... More LEGO 10249 one is a great buy. If you do have the previous one, they can be combined. Or, of course, you can buy two copies of this one and make a mega shop anyway!”
Subtheme Analysis
Lifespan
24 mos (this set 25 mos)
Annual growth
+6.12% (this set +9.01%)
This set's annual growth (CAGR) vs. subtheme
Community Stats
Winter Toy Shop currently ranks #9 out of the top most owned sets in Icons Winter Village.
About Icons Winter Village

Winter Village is a series of LEGO ICONS / Creator Expert sets that are focused around the winter holiday season. LEGO releases new sets under the Winter Village subtheme almost yearly around the holidays with sets focusing around Christmas.
Winter Village currently consists of 10 sets that as of now has run from 2013 to 2022. As of today,
10235 Winter Village Market is the most valuable Winter Village set with an estimated new/factory sealed value of $225.
Summary
Icons Winter Village Winter Toy Shop set 10249 was released on October 2, 2015, retailing for $80, it has since been retired. New, unopened sets are valued at $189, used ones can be found for $180.
Read more
Welcome to the Winter Toy Shop! The holiday season has arrived and the toymaker is busy finishing off his latest creations! Outside, children ski and snowboard, and a freshly built snowman sparkles in the light that shines from the toy shop tower. Help decorate the huge tree that stands at the center of the square, play with the curious kitten on the cozy wooden bench or join in with the carolers beneath the ornate streetlamp.
This charming set also features a ladder, trees in various sizes, jack-in-the-box, a toy biplane, helicopter, rocket, train, race car, truck, robot, tugboat, teddy bear and a wrapped gift. Have fun building this enchanting winter wonderland!
Includes a snowman and 8 minifigures with assorted accessories: a male caroler, female caroler, a woman, 2 men, 2 boys and a girl. Build a Winter Toy Shop with a holiday tree, wrapped gifts, a snowman, and battery-operated light Includes 8 minifigures with carolers, children and skiers, plus festive wreaths,...
Description provided by LEGO©