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10935 LEGO Duplo Alphabet Town thumbnail image

10935 LEGO Duplo Alphabet Town
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10935 LEGO Duplo Alphabet Town
  • Alphabet Town thumbnail
  • Alphabet Town thumbnail
  • Alphabet Town thumbnail
  • Alphabet Town thumbnail
  • Alphabet Town thumbnail

LEGO 10935 Alphabet Town is a Duplo set valued at $69 for new and sealed sets, up 39% from an original retail price of $49.99. The set retired in January 2025 with annual appreciation averaging 10.59% since. On the used market, values range from $56 to $71 based on condition. Secondary market prices for new and sealed sets typically fall between $65 and $77. Its market is steady for now, as a value that has slipped lately and an above-average forecast pull in opposite directions.

Alphabet Town Value (New/Sealed)

This chart represents the current new/sealed value of the set Alphabet Town since January 2025. Very high accuracy
LEGO 10935 Alphabet Town is a DUPLO Classic set released in 2023, containing 87 pieces and 3 figures. The set includes all 26 letter-printed bricks along with elements to build a simple town layout and a drivable car. The figures comprise a girl, a boy, and a pug. It is designed for early learning play with alphabet and color recognition through interchangeable builds and signage.

Sealed copies of Alphabet Town go for about $69 today. Since it retired, the set has grown roughly 10.6% a year, and our forecast puts it near $73 by this time next year. The average used price is $58 for those in good overall condition. New and sealed listings currently range from $65 to $85. The set was available for 24 months, from January 2023 to January 2025.
Collector and Investor Standing
A drivable car, a pug, and the full alphabet build a colorful town for toddlers. It is a functional first set for little hands, not a display piece. Expect it to be played with rather than preserved in boxes.
20/100
Collector
Rarely sought after
A toddler line bought for play, not collection
58/100
Investor
Neither strong nor weak
Middle-of-the-pack value for a standard early build
All regions

For Sale (New/Sealed)

 (US) DUPLO: Alphabet Town (10935) NIB
BrickEconomy Choice
$49.99
(US) DUPLO: Alphabet Town (10935) NIB $52.65
-24.0%
(US) NEW LEGO Duplo Alphabet Town 10935 | Retired Toy Building Set $62.95
-9.1%
(US) Duplo 10935 Alphabet Town. New and sealed. BOX NEAR MINT CONDITION $64.49
-6.9%
(US) 10935 Duplo Alphabet Town 87 pcs/pzs Sealed $67.95
-1.9%
(US) NEW SEALED LEGO 10935 Alphabet Town - RETIRED Duplo 2023 $76.95
+11.1%
(US) 10935 - DUPLO, Town - Alphabet Town - 2023 - NEW $84.95
+22.6%
(NL) Duplo 10935 - Alphabet Town NEW $85.45
+23.3%
(PL) Alphabet Town from BrickLink seller Marcink $98.79
+42.6%
(US) DUPLO: Alphabet Town (10935) $99.99
+44.3%
Picked for your region

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 10935 Alphabet Town.

Sale Trends

This chart shows the sales trends of new/sealed 10935 Alphabet Town.

Market Momentum

Neutral
This set's value is slipping and member demand is cooling, so momentum is holding level.
SupplyMore than most in Duplo
Listings down 13% this month
12 months agoToday
Growth vs peers+5% typical for Duplo
-9% over the past year
12 months agoToday
Outlook:43% bearish·45% neutral·12% bullish
Why it's moving, signals and outlook

Alphabet Town Duplo figures

Alphabet Town contains the following duplo figures.
47205pb089
Child Boy
Duplo Ville boy with light bluish gray legs, wearing white jacket over striped top in light aqua and medium azure, with dark brown hair - 47205pb089
3 sets
Value $2.19
47205pb091
Child Girl
Lego Ville Duplo figure of a girl child with bright light blue legs, white top with stripes and heart, reddish brown hair, and coral cap - 47205pb091
3 sets
Value $2.89

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10984 Organic Garden

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10986 Family House on Wheels

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Year 2023
Pieces / Duplo figures 31 / 2
Availability Retired
10986 LEGO Duplo Family House on Wheels
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10982 Fruit and Vegetable Tractor

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Year 2023
Pieces / Duplo figures 19 / 1
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10989 Water Park

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Pieces / Duplo figures 19 / 2
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10985 Wind Turbine and Electric Car

Theme Duplo
Year 2023
Pieces / Duplo figures 16 / 1
Availability Retired
10985 LEGO Duplo Wind Turbine and Electric Car
Retail $9.99
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Growth  +50.1%
Annual growth 10.5%

10988 The Bus Ride

Theme Duplo
Year 2023
Pieces / Duplo figures 16 / 3
Availability Retired
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10987 Recycling Truck

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Pieces / Duplo figures 14 / 1
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30648 Whale

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Year 2023
Pieces 9
Availability Retired
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Retail $4.99
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Growth  +50.3%
Annual growth 8.5%

10981 Growing Carrot

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Year 2023
Pieces 2
Availability Retired
10981 LEGO Duplo Growing Carrot
Retail $9.99
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Growth  +25.1%
Annual growth 6.2%

Alphabet Town Questions

What is the current value of LEGO 10935 Alphabet Town?

Today's value for a new, sealed copy of Alphabet Town is $69. Sealed copies typically change hands for $65 to $77. Its value has eased 8% over the last 90 days. Used copies are worth about $58.

Is LEGO 10935 Alphabet Town retired?

Yes. LEGO retired Alphabet Town in January 2025 after about 2 years on store shelves. Collectors now buy it on the secondary market, from sellers on sites like eBay and BrickLink.

How much has LEGO 10935 Alphabet Town gone up in value?

Since it sold for $49.99 in shops, Alphabet Town has risen 39% in value, or roughly 10.6% a year on average. It has outgrown the Duplo average of 4.7% a year by a clear margin.

What will LEGO 10935 Alphabet Town be worth next year?

By this time next year, the forecast has Alphabet Town near $73, about 5% more than today. In the short term the market reads neutral. Signals from demand, supply and price are mixed. Forecasts are estimates, not guarantees.

What comes in LEGO 10935 Alphabet Town?

Alphabet Town has 87 pieces, about $0.57 each at retail, and 2 Duplo figures: Child Boy and Child Girl.

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Alphabet Town Reviews

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About Duplo

The LEGO DUPLO theme was introduced as far back as 1969 and is designed for children ages 1 to 5. It features DUPLO figures which are much larger than minifigures and DUPLO blocks which are about twice the length, width, and height of a standard System brick. Like LEGO System, DUPLO also has subthemes that are often junior versions of System themes, like Pirates and Castle and licensed themes like Disney and Super Heros.
Summary
Duplo Alphabet Town set 10935 was released in January 2023, retailing for $50, but has since been retired. New, unopened Alphabet Town sets are valued at $69, while used sets can be found for $58.
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Looking for the best toy to help toddlers recognize their letters? The LEGO® DUPLO® Classic Alphabet Town (10935) learning toy comes with all the letters of the alphabet, a drivable car and girl, boy and pug figures for hours of creative play. This is an ideal first LEGO set that lets toddlers create and recreate unlimited fun, colorful buildings.

Making learning fun
The opportunities for learning are limitless. Not only will toddlers start to recognize the alphabet and colors, but they’ll also be able to explore new and interesting shapes. With so many bricks included, they’ll love building the tallest tower they can… which, of course, they’ll delight in knocking down – only to rebuild it again!

With relatable characters, impossible-to-ignore, brightly colored bricks and interesting features, LEGO DUPLO toy playsets let preschoolers build self-expression through hours of fun-filled creative play.

Introduce toddlers to the ABC – Little builders learn their colors, shapes...
Description provided by LEGO©