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  3. Valentine's Day
40015 LEGO Valentine's Day Heart Book thumbnail image

40015 LEGO Valentine's Day Heart Book
Images 2Description 
40015 LEGO Valentine's Day Heart Book
  • Heart Book thumbnail
  • Heart Book thumbnail

LEGO 40015 Heart Book is a Seasonal set valued at $17 for new and sealed sets, up 246% from an original retail price of $4.99. The set retired in February 2011 with annual appreciation averaging 4.65% since. Used copies are valued between $7 and $10 depending on condition. Secondary market prices for new and sealed sets typically fall between $15 and $21.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Heart Book since August 2016. Very high accuracy
LEGO 40015 Heart Book is a Seasonal Valentine's Day set released in 2011, containing 51 pieces. The set builds into a hinged book decorated with a heart motif and designed to open for display. Inside, it includes space to hold a wallet-sized photo, giving it the format of a small decorative keepsake.

A new and sealed Heart Book is currently valued at around $17, with annual growth of 3.1% that is expected to level off to around 2.4% in the coming year. The average used price is $8 for those in good overall condition. Based on current trends, this set could be valued near $17 within the next year. New and sealed listings currently range from $15 to $25.
All regions

For Sale (New/Sealed)

 (US) *** Best US listing for Heart Book ***
BrickEconomy Choice
$24.99
(CA) BrickLink store KvR Extras $14.07
-18.4%
(NL) NEW $14.13
-18.1%
(DE) BrickLink store barando $15.28
-11.4%
(DE) BrickLink store jonadi $15.32
-11.2%
(TW) BrickLink store Mayaman~ $16.27
-5.7%
(US) Polybag has some wear $16.95
-1.7%
(US) BrickLink store Constructibles $16.99
-1.5%
(US) BrickLink store Missing Brick $18.00
+4.3%
(DE) BrickLink store alsterbrick $18.10
+4.9%
(US) Amazon listing for Heart Book $18.11
+5.0%
(NL) BrickLink store HollandBricks.nl $20.12
+16.6%
(US) Seasonal: Heart Book Valentine's Day 40015 Polybag New Sealed $24.99
+44.9%
(US) Seasonal: Heart Book Valentine's Day 40015 Polybag New Sealed $24.99
+44.9%
Show 2 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40015 Heart Book.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40015 Heart Book.

Sets in Seasonal / Valentine's Day

40824 Sweetheart Tweety Bird

Theme / Subtheme Seasonal / Valentine's Day
Year 2025
Pieces 412
Availability Exclusive (Retiring soon)
40824 LEGO Valentine's Day Sweetheart Tweety Bird
Retail $34.99
Available at retail
Retiring soon

40867 Love Letters

Theme / Subtheme Seasonal / Valentine's Day
Year 2026
Pieces 345
Availability Retail
40867 LEGO Valentine's Day Love Letters
Retail $19.99
Available at retail

40522 Valentine Lovebirds

Theme / Subtheme Seasonal / Valentine's Day
Year 2022
Pieces 298
Availability Retired
40522 LEGO Valentine's Day Valentine Lovebirds
Retail $12.99
Value $42.13
Growth  +224.3%
Annual growth 29.4%

40821 Love Bears

Theme / Subtheme Seasonal / Valentine's Day
Year 2025
Pieces 287
Availability Retired
40821 LEGO Valentine's Day Love Bears
Retail $14.99
Value $25.71
Growth  +71.5%

40886 Penguins in Love

Theme / Subtheme Seasonal / Valentine's Day
Year 2026
Pieces 278
Availability Retired
40886 LEGO Valentine's Day Penguins in Love
promotional
Value $24.99

40462 Valentine's Brown Bear

Theme / Subtheme Seasonal / Valentine's Day
Year 2021
Pieces 245
Availability Retired
40462 LEGO Valentine's Day Valentine's Brown Bear
Retail $14.99
Value $25.00
Growth  +66.8%
Annual growth 16.6%

40679 Love Gift Box

Theme / Subtheme Seasonal / Valentine's Day
Year 2024
Pieces 159
Availability Retired
40679 LEGO Valentine's Day Love Gift Box
promotional
Value $16.99
Annual growth 24.1%

40201 Valentine's Cupid Dog

Theme / Subtheme Seasonal / Valentine's Day
Year 2016
Pieces 150
Availability Retired
40201 LEGO Valentine's Day Valentine's Cupid Dog
Retail $9.99
Value $34.99
Growth  +250.3%
Annual growth 8.0%

40085 LEGO Valentine

Theme / Subtheme Seasonal / Valentine's Day
Year 2014
Pieces 127
Availability Retired
40085 Valentine's Day LEGO Valentine
Retail $9.99
Value $20.13
Growth  +101.5%
Annual growth 6.8%

40236 Romantic Valentine Picnic

Theme / Subtheme Seasonal / Valentine's Day
Year 2017
Pieces / Minifigs 126 / 2
Availability Retired
40236 LEGO Valentine's Day Romantic Valentine Picnic
Retail $9.99
Value $24.99
Growth  +150.2%
Annual growth 6.8%

40120 Valentine's Day Dinner

Theme / Subtheme Seasonal / Valentine's Day
Year 2015
Pieces / Minifigs 114 / 2
Availability Retired
40120 LEGO Valentine's Day Dinner
Retail $9.99
Value $22.99
Growth  +130.1%
Annual growth 7.6%

40187 Flower Display

Theme / Subtheme Seasonal / Valentine's Day
Year 2018
Pieces 100
Availability Retired
40187 LEGO Valentine's Day Flower Display
Retail $5.99
Value $16.97
Growth  +183.3%
Annual growth 6.9%

40051 Valentine's Day Heart Box

Theme / Subtheme Seasonal / Valentine's Day
Year 2013
Pieces 54
Availability Retired
40051 LEGO Valentine's Day Heart Box
Retail $4.99
Value $19.99
Growth  +300.6%
Annual growth 5.5%

40029 Valentine's Day Box

Theme / Subtheme Seasonal / Valentine's Day
Year 2012
Pieces 51
Availability Retired
40029 LEGO Valentine's Day Box
Retail $4.99
Value $18.00
Growth  +260.7%
Annual growth 9.3%

40016 Valentine Letter Set

Theme / Subtheme Seasonal / Valentine's Day
Year 2011
Pieces 41
Availability Retired
40016 LEGO Valentine's Day Valentine Letter Set
Retail $4.99
Value $17.36
Growth  +247.9%
Annual growth 12.2%

40004 Heart

Theme / Subtheme Seasonal / Valentine's Day
Year 2010
Pieces 26
Availability Retired
40004 LEGO Valentine's Day Heart
Retail $4.99
Value $31.14
Growth  +524.0%
Annual growth 6.3%

My Collection

Heart Book Reviews

30 reviews
4.6
Collectors
Investors
Brickset
“It comes in an over-sized poly-bag with a good number of pieces for the price I paid. The build, i expected, to be quick and boring. In fact, it dragged on for at least 2 min. You can fit a photo in the inside, but I have yet to find one small enough. Nor do I want to cut... More one to enable it to fit in there. You remove some flat tiles, and place the photo there. The front cover is bigger than the back, and to me that looks very ugly.”
Full review at brickset.com

About Seasonal Valentine's Day

LEGO Seasonal Valentine's Day sets are special edition sets released to celebrate Valentine's Day. These sets typically feature romantic themes and symbols associated with the holiday, such as hearts, flowers, and couples. Notable examples include the "Valentine's Day Heart Box" (Set 40236), which includes a buildable heart-shaped box with a teddy bear and a rose inside, and the "Valentine's Brown Bear" (Set 40462), featuring a buildable bear holding a heart. These sets are designed to capture the spirit of love and romance, making them popular gifts and decorations for Valentine's Day.

Valentine's Day was introduced in 2010 and currently consists of 17 sets.
Summary
Seasonal Valentine's Day Heart Book set 40015 was released on January 4, 2011, retailing for $5, it has since been retired. New, unopened sets are valued at $17, while used sets sell around $8.
Read more
Build a keepsake for your valentine!
Build the love this Valentines Day with the LEGO® Heart Book! This buildable hinged book with heart design holds a wallet-size picture inside. Makes a perfect desktop display frame and gift for your sweetheart.

Holds a wallet-sized photo inside!
Makes a great gift!
Stands over 3” (7cm) tall and nearly 5” (12cm) wide when open
Description provided by LEGO©