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67023 LEGO Jeff the Land Shark

LEGO 67023 Jeff the Land Shark is a rumored Marvel Super Heroes set due in January 2027, with an expected retail price of $54.99. It is one of 12 rumored Marvel Super Heroes sets for 2027.

Forecast Model

This represents the expected annual growth (CAGR) based solely on a forecast model.
Jeff the Land Shark is a medium-sized brick-built character model based on his Marvel Rivals video game look as a bubble-shooting Support character. The build goes for his round blue body, stubby land legs, big black eyes, and pink collar, with articulation like a poseable tail and a hinged mouth to match his animated emotes. Collectors are also hoping for a new tiny single-mold minifigure-scale Jeff in the box as his first standard appearance.
Details are based on early reports and may change before LEGO's official announcement.
Collector and Investor Insights
Character-driven Marvel display sets tend to be less consistent than film vehicles or location sets, but a medium-sized Jeff the Land Shark model has a clearer collector angle than most novelty releases because it centers on a single breakout character with cross-media appeal. If the box includes Jeff's first standard minifigure-scale version, that would materially improve the set's long-term case, since first appearances and unique character-specific molds have typically done better than generic brick-built mascots.
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For Sale (New/Sealed)

 Pre-order 67023 Jeff the Land Shark $54.99

More Rumored Marvel Super Heroes Sets

67021 Doctor Doom Statue

Theme / Subtheme Marvel Super Heroes / Miscellaneous
Year 2027
Pieces 1,421
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Pieces / Minifigs 814 / 6
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Theme / Subtheme Marvel Super Heroes / Miscellaneous
Year 2027
Pieces 1,068
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Theme / Subtheme Marvel Super Heroes / Spider-Man
Year 2027
Pieces / Minifigs 480 / 1
Availability Rumored
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67016 Peni's SP//dr Mech

Theme / Subtheme Marvel Super Heroes / Spider-Man
Year 2027
Pieces 420
Availability Rumored
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67003 Thor vs Doctor Doom Mechs

Theme / Subtheme Marvel Super Heroes / Avengers
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Pieces / Minifigs 237 / 3
Availability Rumored
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Theme / Subtheme Marvel Super Heroes / Spider-Man
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Theme / Subtheme Marvel Super Heroes / Spidey and His Amazing Friends
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Theme / Subtheme Marvel Super Heroes / Spider-Man
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Theme / Subtheme Marvel Super Heroes / Spider-Man
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Sets in Marvel Super Heroes

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Annual growth 13.9%

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Theme Marvel Super Heroes
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Pieces / Minifigs 2,996 / 17
Availability Retired
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Growth  +56.7%
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Theme Marvel Super Heroes
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Pieces / Minifigs 979 / 1
Availability Retired
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Theme Marvel Super Heroes
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Theme Marvel Super Heroes
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Theme Marvel Super Heroes
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Pieces / Minifigs 427 / 4
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My Collection

About Marvel Super Heroes

The LEGO Marvel Super Heroes theme is based on the characters created by Marvel Comics. Originally Marvel was a subtheme of the LEGO Super Heroes theme but was later separated into its own theme. Over time, sets in the Marvel Super Heroes theme includes most characters and situations released to the marvel Universe from films to the comics to TV series. The first wave of Marvel sets was released in 2012 and consisted of sets based on The Avengers and the X-Men comic books as well as the Ultimate Spider-Man TV series.
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