LEGO 72046 Game Boy is a Super Mario set currently available at retail for $59.99 and is projected to retire in early 2027. Current new-sealed secondary market prices range from $54 to $83, with the average below MSRP at $55. For now the set's market is steady, even with more members adding it to their lists.

Forecast Model

This shows the set's value since release and where our forecast expects it to go.
LEGO 72046 Game Boy is a Super Mario (Miscellaneous) set released in 2025, containing 421 pieces. The set builds a near 1:1 replica of the original Nintendo Game Boy handheld with a pressable +Control Pad, A and B buttons, SELECT and START buttons, a contrast adjustment, a volume dial, and a Game Pak slot. It includes interchangeable brick-built Game Paks for The Legend of Zelda: Link’s Awakening and Super Mario Land with corresponding lenticular screens or a start screen. A display stand is also included.

Game Boy should leave shelves around 2027. From there, our forecast has its value climbing to about $70 within five years.
Collector and Investor Standing
This brick-built replica captures the chunky charm of the original handheld in near one to one scale. The functional control pad and lenticular game paks make it a nostalgic centerpiece rather than just a display piece, which is why collectors are so eager to find one.
81/100
Collector
Among the most wanted
Nostalgia for the original handheld hardware drives desire
34/100
Investor
Among the weakest
Before retirement

For Sale (New/Sealed)

This chart shows the sales listing trends of 72046 Game Boy.
(US) Nintendo Game Boy 72046 Building Set New Sealed
BrickEconomy Choice
$45.00
(US) Game Boy Set 72046 - 421 Pieces, Ages 18+ Plastic Building Set, Box $45.00
-25.0%
(US) Nintendo Game Boy - 72046 - 421 pieces 18+ New Unopened $45.00
-25.0%
(US) Super Mario Game Boy 72046 Retro Building Set 421 Pcs Adults NEW $45.97
-23.4%
(US) Super Mario Game Boy 72046 Retro Building Set 421 Pcs Adults - NEW $46.99
-21.7%
(US) Super Mario Game Boy Retro Building Set 72046 New In Sealed Box $46.99
-21.7%
(US) Nintendo Game Boy 72046 NEW SEALED $47.90
-20.2%
(US) Super Mario Game Boy Retro Building Set 72046 New In Sealed Box $47.95
-20.1%
(BR) Super Mario Classic Game Boy 72046 Building Set, 421 Pieces $47.99
-20.0%
(US) Nintendo Game Boy Console 72046 New Sealed In Box $48.99
-18.3%
(US) Game Boy from BrickLink seller luckyfrogbricks $48.99
-18.3%
(US) Game Boy from BrickLink seller marbletrading $48.99
-18.3%
(US) 72046 Nintendo Game Boy - New and Sealed $49.00
-18.3%
(US) Game Boy from BrickLink seller NostrodamusVX $49.46
-17.6%
(US) Super Mario Game Boy Building Sets for Adults Ages 18+ 72046 New E $49.79
-17.0%
(US) Game Boy - Retro Building Set 72046 Brand New Sealed $49.87
-16.9%
(US) Nintendo Game Boy 72046 Brand New In Hand $49.95
-16.7%
(US) Nintendo Game Boy 72046 Complete Set 421 Pieces NIB $49.95
-16.7%
(US) Nintendo Game Boy 72046 Set 421 Pieces | New $49.95
-16.7%
(US) Nintendo Game Boy Retro Display 72046 Set (421pcs) Brand New Sealed $49.99
-16.7%
(US) New LEGO Game Boy 72046 Building Kit 421 Pieces New In Factory Sealed Box $49.99
-16.7%
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Market Momentum

Neutral
This set is selling well below retail, but member demand is rising, so momentum is holding level.
Demand
Very high demand and rising
12 months agoToday
Listings and stockLast 30 days
Back in stock at LEGO US
US
GB
CA
AU
Price vs retailLast 30 days
25% below retail
Lowest new price at eBay
Outlook:22% bearish·55% neutral·23% bullish
Why it's moving, signals and outlook

Compared with other Classic Video Game Consoles sets

Game Boy gives the fewest pieces for the money at retail among the Classic Video Game Consoles sets, while it is also one of the sets members have added most lately among the Super Mario sets still at retail.

$0.14 a piece
Retail price per piece
This set
$0.14
Typical
$0.10
About 45% above the group's typical retail price per piece.
#2 of 13 Super Mario sets still at retail
Members adding it, past 4 months
This set
Typical
About 9 times the rate of Super Mario sets still at retail.
All Classic Video Game Consoles setsValueSince retail
71374 Nintendo Entertainment System$400+48%
10306 Atari 2600$270+12%
72306 PlayStation 1$180At retail
72046 Game Boy$60At retail

Classic Video Game Consoles Sets

72306 PlayStation 1

Year 2026
Pieces 1,911
Availability Retail
72306 LEGO PlayStation 1
Retail $179.99
Available at retail

10306 Atari 2600

Theme / Subtheme Icons / Licensed
Year 2022
Pieces / Minifigs 2,532 / 1
Availability Retired
10306 LEGO Atari 2600
Retail $239.99
Value $269.68
Growth  +12.4%
Annual growth 6.3%

71374 Nintendo Entertainment System

Theme / Subtheme Super Mario / Miscellaneous
Year 2020
Pieces / Figures 2,646 / 1
Availability Retired
71374 LEGO Super Mario Nintendo Entertainment System
Retail $269.99
Value $399.99
Growth  +48.1%
Annual growth 22.6%

Sets in Super Mario / Miscellaneous

71411 The Mighty Bowser

Theme / Subtheme Super Mario / Miscellaneous
Year 2022
Pieces 2,807
Availability Retired
71411 LEGO Super Mario The Mighty Bowser
Retail $269.99
Value $350.00
Growth  +29.6%

71395 Super Mario 64 Question Mark Block

Theme / Subtheme Super Mario / Miscellaneous
Year 2021
Pieces 2,064
Availability Retired
71395 LEGO Super Mario 64 Question Mark Block
Retail $199.99
Value $270.76
Growth  +35.4%
Annual growth 14.1%

72037 Mario Kart - Mario & Standard Kart

Theme / Subtheme Super Mario / Miscellaneous
Year 2025
Pieces 1,972
Availability Exclusive
72037 LEGO Super Mario Mario Kart - Mario & Standard Kart
Retail $169.99
Available at retail

72051 Donkey Kong Arcade

Theme / Subtheme Super Mario / Miscellaneous
Year 2026
Pieces / Figures 1,367 / 3
Availability Retail
72051 LEGO Super Mario Donkey Kong Arcade
Retail $199.99
Available at retail

71438 Super Mario World Mario & Yoshi

Theme / Subtheme Super Mario / Miscellaneous
Year 2024
Pieces 1,215
Availability Retired
71438 LEGO Super Mario World Mario & Yoshi
Retail $129.99
Value $149.49
Growth  +15.0%

71426 Piranha Plant

Theme / Subtheme Super Mario / Miscellaneous
Year 2023
Pieces 540
Availability Retired
71426 LEGO Super Mario Piranha Plant
Retail $59.99
Value $55.59

Game Boy Questions

How much is LEGO 72046 Game Boy worth today?

Right now, Game Boy is valued at $55 new. Used copies are worth about $50.

When will LEGO 72046 Game Boy retire?

Game Boy has been on store shelves since October 2025 and is still available. No retirement date has been announced yet. Based on how long similar sets stay on store shelves, it is expected to retire in early 2027.

How does the value of LEGO 72046 Game Boy compare with its retail price?

Game Boy trades 8% below its $59.99 retail price, at about $55.

What is the one-year forecast for LEGO 72046 Game Boy?

BrickEconomy's forecast puts Game Boy near $59 in twelve months, about 8% more than today. In the short term the market reads neutral. Demand, supply and price signals are mixed or quiet. This is an estimate and markets can change.

How big is LEGO 72046 Game Boy?

Game Boy has 421 pieces, about $0.14 each at retail.

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Recapture the excitement you felt when you first played on the Game Boy with this LEGO model building kit for adults (72046). A fantastic gift for fans of Nintendo video games, the collectible set features a near 1:1 scale brick-built replica of the original Game Boy handheld game system from Nintendo. Press the +Control Pad, A and B Buttons, and SELECT and START, just like on the real system. And the model has other iconic Game Boy details, including the contrast adjustment and volume dial and the Game Pak slot.

Customize your display with interchangeable, brick-built The Legend of Zelda: Link's Awakening or Super Mario Land Game Boy Game Paks and corresponding lenticular screens (or a Nintendo start screen). Place your creation on the buildable display stand to complete a nostalgic display.

Find step-by-step instructions for this Nintendo LEGO display set in the box or on the LEGO Builder app. Set contains 421 pieces.

LEGO model building kit for adults Inspire memories...
Description provided by LEGO©