LEGO 76444 Diagon Alley Wizarding Shops is a Harry Potter set currently available at retail for $199.99 and is expected to retire soon. It ranks among the ten largest Harry Potter sets by piece count. Current new-sealed secondary market prices range from $169 to $200, with the average below MSRP at $172. All 12 minifigs are exclusive to this set. With retirement looming, the set leans up as member interest climbs.

Forecast Model

This shows the set's value since release and where our forecast expects it to go.
LEGO 76444 Diagon Alley Wizarding Shops is a Harry Potter set released in 2025, containing 2750 pieces and 12 microfigures. The microscale display includes Gringotts Bank with a dragon model, Ollivanders, Weasleys’ Wizard Wheezes, and The Leaky Cauldron, along with a Knight Bus build. The street can be arranged as a two-sided scene, a single long row, or divided into five sections. The microfigures include Harry Potter, Ron Weasley, Hermione Granger, Hagrid, Fred and George Weasley, and Narcissa Malfoy.

Our forecast puts Diagon Alley Wizarding Shops at about $206 a year from now and $256 in five years, with its retirement expected in 2026.
Retirement risk. Diagon Alley Wizarding Shops is expected to retire soon.
Collector and Investor Standing
The microscale Diagon Alley shops pack a lot of Harry Potter into a display, from Ollivanders to Weasleys' Wizard Wheezes. Collectors have good reason to look closely at the tiny cast: the George Weasley trophy in an olive green vest appears in no other set. Investor interest is broader, with many members owning or wanting the model.
86/100
Collector
Among the most wanted
George Weasley's olive green trophy is unique
51/100
Investor
In the middle of the pack
Before retirement

For Sale (New/Sealed)

This chart shows the sales listing trends of 76444 Diagon Alley Wizarding Shops.
(MG) Harry Potter 76444 Diagon Alley Wizarding Shops Building Set 12 Microfigure $152.00
-24.0%
(US) - Harry Potter: Diagon Alley Wizarding Shops - 76444 - Ages 18+ - 2,750 Pcs
BrickEconomy Choice
$159.95
-20.0%
(US) Harry Potter Diagon Alley: Wizarding Shops 76444, 2750pcs, 18+, Box $159.99
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) 2750 Pcs New $159.99
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) 2750 Pieces (Rare) $159.99
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) 2750 Pcs Brand New $159.99
-20.0%
(US) Amazon listing for Diagon Alley: Wizarding Shops $159.99
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) 2750 Pcs Brand New $160.00
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) $160.00
-20.0%
(US) Harry Potter Diagon Alley Wizarding Shops 76444 2750pcs 18+ Set $160.00
-20.0%
(US) Harry Potter: Diagon Alley (76444) $160.00
-20.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) $160.00
-20.0%
(US) Diagon Alley: Wizarding Shops from BrickLink seller LEGOFAN752 $165.95
-17.0%
(US) Harry Potter Diagon Alley 76444, 2750 Pieces, 18+, New Sealed $165.00
-17.5%
(US) Harry Potter 76444 Diagon Alley Wizarding Shops 2750 $168.00
-16.0%
(US) Harry Potter Diagon Alley Wizarding Shops Set 76444 Adult Collector New $169.00
-15.5%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) 2750 Pcs 12 Microfigures $169.00
-15.5%
(US) LEGO: Harry Potter: Diagon Alley Wizarding Shops: 76444 - New, Sealed $169.97
-15.0%
(US) Harry Potter Diagon Alley Wizarding Shops Building Set - 76444 $169.99
-15.0%
(US) Harry Potter 76444 Diagon Alley Wizarding Shops 2,750 Pieces New Sealed Box $169.99
-15.0%
(US) Harry Potter: Diagon Alley Wizarding Shops (76444) $170.00
-15.0%
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Market Momentum

Bullish
With retirement close, 76444 Diagon Alley: Wizarding Shops is leaning up as member interest rises. This set sits at the top of the price range, and sets like it tend to gain more in their first year after retiring than most others.
DemandUpper half in Harry Potter
High demand and rising
12 months agoToday
Retirement popAbout typical for Harry Potter
+17% value pop expected
Retires (soon)12 months after
Outlook:7% bearish·36% neutral·57% bullish
Why it's moving, signals and outlook

Compared with other Diagon Alley sets

Diagon Alley: Wizarding Shops comes in lowest of the Diagon Alley sets on retail price per piece. It is also on the large side for the group and has one of the bigger minifigure lineups in the group.

$0.07 a piece
Retail price per piece
This set
$0.07
Typical
$0.09
About 25% below the group's typical retail price per piece.
#26 of 39 Harry Potter sets still at retail
Members adding it, past 4 months
This set
Typical
Close to the rate of Harry Potter sets still at retail.
All Diagon Alley setsValueSince retail
75978 Diagon Alley$600+33%
10217 Diagon Alley$350+133%
76422 Diagon Alley Weasleys' Wizard Wheezes$258+186%
76444 Diagon Alley Wizarding Shops$200At retail
76439 Ollivanders & Madam Malkin's Robes$108+21%
76452 Quality Quidditch Supplies & Ice Cream Parlour$100At retail

Diagon Alley Sets

76452 Quality Quidditch Supplies & Ice Cream Parlour

Year 2025
Pieces / Minifigs 795 / 7
Availability Retail (Retiring soon)
76452 LEGO Harry Potter Quality Quidditch Supplies & Ice Cream Parlour
Retail $99.99
Available at retail
Retiring soon

76439 Ollivanders & Madam Malkin's Robes

Year 2024
Pieces / Minifigs 744 / 8
Availability Retired
76439 LEGO Harry Potter Ollivanders & Madam Malkin's Robes
Retail $89.99
Value $108.44
Growth  +20.5%

76422 Diagon Alley Weasleys' Wizard Wheezes

Year 2023
Pieces / Minifigs 834 / 7
Availability Retired
76422 LEGO Harry Potter Diagon Alley Weasleys' Wizard Wheezes
Retail $89.99
Value $257.76
Growth  +186.4%
Annual growth 31.4%

75978 Diagon Alley

Year 2020
Pieces / Minifigs 5,544 / 17
Availability Retired
75978 LEGO Harry Potter Diagon Alley
Retail $449.99
Value $600.00
Growth  +33.3%
Annual growth 27.8%

10217 Diagon Alley

Year 2011
Pieces / Minifigs 2,025 / 12
Availability Retired
10217 LEGO Harry Potter Diagon Alley
Retail $149.99
Value $349.98
Growth  +133.3%
Annual growth 10.3%

Sets in Harry Potter

76457 Hogsmeade Village - Collectors' Edition

Year 2025
Pieces / Minifigs 3,228 / 12
Availability Retail
76457 LEGO Harry Potter Hogsmeade Village - Collectors' Edition
Retail $399.99
Available at retail

76454 Hogwarts Castle The Main Tower

Year 2025
Pieces / Minifigs 2,135 / 11
Availability Retail
76454 LEGO Harry Potter Hogwarts Castle The Main Tower
Retail $259.99
Available at retail

76451 Privet Drive Aunt Marge's Visit

Year 2025
Pieces / Minifigs 639 / 5
Availability Retail (Retiring soon)
76451 LEGO Harry Potter Privet Drive Aunt Marge's Visit
Retail $89.99
Available at retail
Retiring soon

76443 Hagrid & Harry's Motorcycle Ride

Year 2025
Pieces 617
Availability Retired
76443 LEGO Harry Potter Hagrid & Harry's Motorcycle Ride
Retail $49.99
Value $48.82

76458 Thestral Family

Year 2025
Pieces 548
Availability Retail (Retiring soon)
76458 LEGO Harry Potter Thestral Family
Retail $69.99
Available at retail
Retiring soon

76449 Chomping Monster Book of Monsters

Year 2025
Pieces / Minifigs 518 / 1
Availability Retail
76449 LEGO Harry Potter Chomping Monster Book of Monsters
Retail $59.99
Available at retail

76445 Hogwarts Castle Herbology Class

Year 2025
Pieces / Minifigs 390 / 3
Availability Retail
76445 LEGO Harry Potter Hogwarts Castle Herbology Class
Retail $49.99
Available at retail

76448 Fawkes Dumbledore’s Phoenix

Year 2025
Pieces 299
Availability Retail (Retiring soon)
76448 LEGO Harry Potter Fawkes Dumbledore’s Phoenix
Retail $22.99
Available at retail
Retiring soon

30706 Quidditch Lesson

Year 2025
Pieces / Minifigs 27 / 2
Availability Retail
30706 LEGO Harry Potter Quidditch Lesson
Retail $4.99
Available at retail

Diagon Alley Wizarding Shops Questions

How much is LEGO 76444 Diagon Alley Wizarding Shops worth today?

A new, sealed copy of Diagon Alley Wizarding Shops is worth about $172 at the moment. A used copy in good condition goes for about $166.

Is LEGO 76444 Diagon Alley Wizarding Shops still available?

Yes. Diagon Alley Wizarding Shops is still available at retail. LEGO released it in January 2025. LEGO is expected to retire it soon, after which new copies will come only from resellers.

Is LEGO 76444 Diagon Alley Wizarding Shops selling above or below retail?

Diagon Alley Wizarding Shops trades 14% below its $199.99 retail price, at about $172.

What will LEGO 76444 Diagon Alley Wizarding Shops be worth next year?

In twelve months, Diagon Alley Wizarding Shops could be worth around $206, about 20% more than today. In the short term the market reads bullish too. Like any forecast, this is an estimate.

What comes in LEGO 76444 Diagon Alley Wizarding Shops?

Diagon Alley Wizarding Shops has 2,750 pieces, or $0.07 per piece at retail, and 12 minifigures: Harry Potter Statuette, Madam Malkin Statuette, Ron Weasley Statuette, Hermione Granger Statuette, Draco Malfoy Statuette, Narcissa Malfoy Statuette and 6 more. As a group the minifigures are valued at around $20, about 12% of the set's value, led by Harry Potter Statuette at $1.89. None of them appears in any other set.

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Escape to a magical world with this intricately detailed, microscale LEGO Harry Potter display model of the Diagon Alley wizarding shops (76444). This LEGO brick-built wizard set invites adult fans of Harry Potter fantasy adventures to recreate iconic Diagon Alley stores, including Weasleys' Wizard Wheezes, Florean Fortescues Ice Cream Parlor, Ollivanders, Mr. Mulpeppers Apothecary, plus Gringotts Wizarding Bank, the Leaky Cauldron and The Daily Prophet HQ. Each building has instantly recognizable exterior details and contains delightful Easter eggs inside.

This magic display model makes striking room decor. Display it as either a 2-sided street or as one long row of buildings or divide it into 5 sections to take a closer look. Add the 12 unique LEGO Harry Potter microfigures and the Knight Bus to spark memories of classic scenes.

This microscale building set is part of a range of LEGO Sets for Adults and makes a super treat for yourself or a Harry Potter gift for other...
Description provided by LEGO©