Set Facts
- The set contains 11 minifigures including Harry Potter, Ron Weasley and Hermione Granger, Rubeus Hagrid, Fred and George Weasley; 2 Gringott's goblins, Mr. Ollivander, Lucius Malfoy and Fenrir Greyback.
- The set focuses on three primary buildings: Ollivander's Wand Shop, Borgin and Burkes, and Gringotts Wizarding Bank.
- Diagon Alley was designed by LEGO designer Nicholas Groves.
Regional Retail Prices (LEGO.com/Store)
Diagon Alley Reviews
Ninjabrick
“The LEGO 10217 Diagon Alley set provides a very beautiful display piece as well as some decent playability factors. While there aren't a lot of special functions, the minifigures, accessories and building themselves can inspire quite a bit of playtime, whether recreating... More scenes from the franchise or just creating new Harry Potter stories.”
Brickset
Welcome, Harry, to Diagon Alley! — “The details in Gringotts and Ollivanders are outstanding. Ollivanders really captures the cramped shop featured in the movies, and Gringotts feels much larger than it really is due to having hinges. The ornate columns and grand chandelier really add to the building.”
Full review at brickset.com
Subtheme Analysis
Lifespan
17 mos (this set 24 mos)
Annual growth
+5.68% (this set +5.94%)
This set's annual growth (CAGR) vs. subtheme
Community Stats
Diagon Alley currently ranks #70 out of the top most owned sets in Harry Potter.
About Harry Potter

LEGO Harry Potter is a LEGO theme licensed from Warner Bros. and based on the book series by J. K. Rowling. Harry Potter was initially introduced in 2001 and released sets with each of the 8 movies. Each theme contained a subtheme that directly related to each of the films in the franchise.
Summary
Harry Potter Diagon Alley set 10217 was released on January 4, 2011, retailing for $150, it has since been retired. New, unopened sets are valued at $556, used ones can be found for $300.
Read more
No need to pass through the Leaky Cauldron. Now even Muggles can shop in Diagon Alley™ by building this fantastically magical set that includes 3 extensively detailed buildings and 11 minifigures! Join Harry Potter™, Ron Weasley and Hermione Granger as they shop for their Hogwarts™ school supplies. Visit Ollivander's, Borgin and Burke's, and Gringott's Bank. Each Diagon Alley building is realistically detailed. Ollivander's offers an extensive selection of wands, storage shelves and a step ladder that allows Ollivander to gather wands from the top floor. The front desk has an "exploding" function for those inconvenient times when a spell goes awry. Borgin and Burke's includes a scary skeleton, glow-in-the-dark elements, a fireplace attached to the Floo Network and a Vanishing Cabinet that Dark wizards might use to sneak in. Gringott's Bank is an impressive two-story building with double doors, and can be opened completely into a large building or closed to create a smaller...
Description provided by LEGO©