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10217 LEGO Harry Potter Diagon Alley thumbnail image

10217 LEGO Harry Potter Diagon Alley
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10217 LEGO Harry Potter Diagon Alley
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail

LEGO 10217 Diagon Alley is a Harry Potter set from 2011 currently valued at $397 for new and sealed sets. Originally retailing for $149.99, the set has gained 165% in value since retiring in January 2013, with annual appreciation averaging 11.37%. On the used market, values range from $169 to $224 based on condition. Secondary market prices for new and sealed sets typically fall between $323 and $434.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Diagon Alley since November 2023. Very high accuracy
LEGO 10217 Diagon Alley is a Harry Potter set released in 2011, containing 2025 pieces and 12 minifigures. It builds three locations—Ollivander's Wand Shop, Borgin and Burkes, and a two-story Gringotts Wizarding Bank—with a removable vault. Named characters include Harry Potter, Ron Weasley, Hermione Granger, Rubeus Hagrid, Fred and George Weasley, Mr. Ollivander, Lucius Malfoy, Fenrir Greyback, Draco Malfoy, and two Gringotts goblins. The buildings include façades and shop interiors referencing scenes from the films.

A new and sealed Diagon Alley is currently valued at around $397, with annual growth of 7.6% that is expected to level off to around 2.2% in the coming year. The average used price is $187 for those in good overall condition. New and sealed listings currently range from $340 to $470. Recent market trends show a period of price correction, with values declining over the past year. The set was available for 24 months, from January 2011 to January 2013.
All regions

For Sale (New/Sealed)

 (US) Harry Potter Diagon Alley 10217 2025 pcs 14+ Complete Set Box Retired
BrickEconomy Choice
$285.00
(US) Box has some rippling on top cover - request photos $308.00
-22.5%
(US) Harry Potter Diagon Alley (10217) $315.00
-20.7%
(US) Harry Potter: Diagon Alley - 10217 (NEW IN SEALED BOX) $319.99
-19.4%
(US) Harry Potter Diagon Alley 10217 2011 RETIRED SEALED RARE $324.99
-18.2%
(US) Harry Potter Diagon Alley 10217 Complete Set 2025 Pieces Boxed $325.00
-18.2%
(US) NISB. If box condition is important to you, please feel free to request photos. $325.00
-18.2%
(US) Harry Potter: Diagon Alley (10217) $329.00
-17.2%
(US) Harry Potter Diagon Alley (10217) New Sealed Damage To Box $335.00
-15.7%
(US) Harry Potter: Diagon Alley (10217) - New in sealed box $335.00
-15.7%
(NO) Broken seal, good condition, sealed bags $335.96
-15.4%
(US) Harry Potter: Diagon Alley (10217) NEW SEALED $339.99
-14.4%
(US) 10217 Harry Potter Diagon Alley - NEW Factory Sealed - Retired $339.99
-14.4%
(US) Box in nice condition. Stored in temperature controlled, smoke free area. Feel free t... $365.00
-8.1%
(US) Harry Potter: Diagon Alley (10217) - New Sealed Retired 2011 $369.98
-6.9%
(US) Harry Potter: Diagon Alley (10217) $370.00
-6.9%
(US) Mint in box $375.00
-5.6%
(US) Harry Potter Diagon Alley (10217) - Brand New Sealed $380.00
-4.3%
(US) Harry Potter: Diagon Alley (10217) UNOPENED. Great Shape. $389.00
-2.1%
(KR) 10217 Harry Potter Diagon Alley 2025pcs FedEx Shipping - Sealed $389.99
-1.8%
(KR) 10217 Harry Potter Diagon Alley 2025pcs SEALED $389.99
-1.8%
Show 31 more listings

For Sale (Used)

 (CA) LEGO Harry Potter Diagon Alley $203.70

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 10217 Diagon Alley.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 10217 Diagon Alley.

Diagon Alley Sets

75978 Diagon Alley

Theme Harry Potter
Year 2020
Pieces / Minifigs 5,544 / 17
Availability Retired
75978 LEGO Harry Potter Diagon Alley
Retail $449.99
Value $573.51
Growth  +27.4%

Sets in Harry Potter

4867 Hogwarts

Theme / Subtheme Harry Potter / Deathly Hallows
Year 2011
Pieces / Minifigs 466 / 7
Availability Retired
4867 LEGO Harry Potter Deathly Hallows Hogwarts
Retail $49.99
Value $89.72
Growth  +79.5%
Annual growth 10.5%

4866 The Knight Bus

Theme / Subtheme Harry Potter / Prisoner of Azkaban
Year 2011
Pieces / Minifigs 257 / 3
Availability Retired
4866 LEGO Harry Potter Prisoner of Azkaban The Knight Bus
Retail $34.99
Value $118.85
Growth  +239.7%
Annual growth 7.5%

40028 Mini Hogwarts Express

Theme / Subtheme Harry Potter / Mini Building Set
Year 2011
Pieces 64
Availability Retired
40028 LEGO Harry Potter Mini Hogwarts Express
Retail $4.99
Value $13.49
Growth  +170.3%
Annual growth 7.4%

4865 The Forbidden Forest

Theme / Subtheme Harry Potter / Deathly Hallows
Year 2011
Pieces / Minifigs 64 / 4
Availability Retired
4865 LEGO Harry Potter Deathly Hallows The Forbidden Forest
Retail $11.99
Value $45.18
Growth  +276.8%
Annual growth 6.4%

30111 The Lab

Theme / Subtheme Harry Potter / Mini Building Set
Year 2011
Pieces / Minifigs 34 / 1
Availability Retired
30111 LEGO Harry Potter The Lab
Retail $3.99
Value $9.99
Growth  +150.4%
Annual growth 6.8%

30110 Trolley

Theme / Subtheme Harry Potter / Mini Building Set
Year 2011
Pieces / Minifigs 22 / 1
Availability Retired
30110 LEGO Harry Potter Trolley
Retail $4.99
Value $16.16
Growth  +223.8%
Annual growth 6.2%

San Diego Comic-Con Harry Potter Minifigure

Theme / Subtheme Harry Potter / Promotional
Year 2011
Pieces 5
Availability Retired
LEGO San Diego Comic-Con Harry Potter Minifigure
promotional
Value $24.99
Annual growth 5.2%

San Diego Comic-Con Voldemort Minifigure

Theme / Subtheme Harry Potter / Promotional
Year 2011
Pieces 5
Availability Retired
LEGO Harry Potter San Diego Comic-Con Voldemort Minifigure
promotional
Value $80.34
Annual growth 26.0%

My Collection

Diagon Alley Reviews

42 reviews
4.8
Collectors
Investors
Ninjabrick
“The LEGO 10217 Diagon Alley set provides a very beautiful display piece as well as some decent playability factors. While there aren't a lot of special functions, the minifigures, accessories and building themselves can inspire quite a bit of playtime, whether recreating... More scenes from the franchise or just creating new Harry Potter stories.”
Full review at ninjabrick.com
Brickset
Welcome, Harry, to Diagon Alley! — “The details in Gringotts and Ollivanders are outstanding. Ollivanders really captures the cramped shop featured in the movies, and Gringotts feels much larger than it really is due to having hinges. The ornate columns and grand chandelier really add to the building.”
Full review at brickset.com

About Harry Potter

LEGO Harry Potter is a LEGO theme licensed from Warner Bros. and based on the book series by J. K. Rowling. Harry Potter was initially introduced in 2001 and released sets with each of the 8 movies. Each theme contained a subtheme that directly related to each of the films in the franchise.
Summary
Harry Potter Diagon Alley set 10217 was released on January 4, 2011, retailing for $150, it has since been retired. New, unopened sets are valued at $397, used ones can be found for $187.
Read more
No need to pass through the Leaky Cauldron. Now even Muggles can shop in Diagon Alley™ by building this fantastically magical set that includes 3 extensively detailed buildings and 11 minifigures! Join Harry Potter™, Ron Weasley and Hermione Granger as they shop for their Hogwarts™ school supplies. Visit Ollivander's, Borgin and Burke's, and Gringott's Bank. Each Diagon Alley building is realistically detailed. Ollivander's offers an extensive selection of wands, storage shelves and a step ladder that allows Ollivander to gather wands from the top floor. The front desk has an "exploding" function for those inconvenient times when a spell goes awry. Borgin and Burke's includes a scary skeleton, glow-in-the-dark elements, a fireplace attached to the Floo Network and a Vanishing Cabinet that Dark wizards might use to sneak in. Gringott's Bank is an impressive two-story building with double doors, and can be opened completely into a large building or closed to create a smaller...
Description provided by LEGO©