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77264 LEGO Speed Champions Jaguar Land Rover Jaguar Project 7 & Land Rover Defender thumbnail image

77264 LEGO Speed Champions Jaguar Land Rover Jaguar Project 7 & Land Rover Defender
Images 6Description 
77264 LEGO Speed Champions Jaguar Land Rover Jaguar Project 7 & Land Rover Defender
  • Jaguar Project 7 & Land Rover Defender thumbnail
  • Jaguar Project 7 & Land Rover Defender thumbnail
  • Jaguar Project 7 & Land Rover Defender thumbnail
  • Jaguar Project 7 & Land Rover Defender thumbnail
  • Jaguar Project 7 & Land Rover Defender thumbnail
  • Jaguar Project 7 & Land Rover Defender thumbnail

LEGO 77264 Jaguar Project 7 & Land Rover Defender is a Speed Champions set currently available at retail for $59.99 and is projected to retire at the end of 2027. With 740 pieces, it sits among the ten biggest Speed Champions sets. It also ranks among the ten most expensive. Current new-sealed secondary market prices range from $60 to $84, with the average above MSRP at $64. All 2 minifigs are exclusive to this set. Its market shows no clear direction yet, even with climbing member interest.

Forecast Model

This shows the set's value since release and where our forecast expects it to go.
LEGO 77264-1 Jaguar Project 7 & Land Rover Defender is a Speed Champions Jaguar Land Rover set released in 2026, containing 740 pieces and 2 minifigures. The set includes two brick-built British cars: a Jaguar Project 7 and a Land Rover Defender. The Defender features large wheels, headlights, a roof rack, a ladder, and a detailed interior, while the Project 7 has Jaguar badging, racing stripes, and a rear wing. Two driver minifigures are included with printed outfits, and the Jaguar driver has an alternate face and wears a Project 7 T-shirt.

With retirement expected in 2027, Jaguar Project 7 & Land Rover Defender is forecast to reach about $77 within five years, including a pop of around 10% once it leaves shelves.
All regions

For Sale (New/Sealed)

This chart shows the sales listing trends of 77264 Jaguar Project 7 & Land Rover Defender.
 (US) Amazon listing for Jaguar Project 7 & Land Rover Defender $47.99
-20.0%
(US) Speed Champions 77264 Jaguar F-TYPE Project 7 & Defender 740. Sealed.
BrickEconomy Choice
$48.99
-18.3%
(US) Speed Champions Jaguar Project 7 Land Rover Defender Car Toy Set 77264 $49.49
-17.5%
(US) NEW - LEGO KIT# 77264 - Speed Champions Jaguar Project 7 + Land Rover Defender $52.00
-13.3%
(US) Speed Champions Jaguar Project 7 & Land Rover Defender $53.97
-10.0%
(US) Jaguar Project 7 & Land Rover Defender from BrickLink seller ruatexan2 $54.99
-8.3%
(US) Speed Champions Jaguar Project 7 & Land Rover Defender 77264 SEE DETAILS $56.50
-5.8%
(US) Speed Champions Jaguar Project 7 and Land Rover Defender Building Toy, 740 $57.00
-5.0%
(US) 77264 Speed Champions Jaguar Project 7 & Land Rover Defender $59.39
-1.0%
(PE) Speed Champions Jaguar Project 7 & Land Rover Defender 77264 Car Minifigure $59.97
0.0%
(US) LEGO Speed Champions Jaguar Project 7 & Land Rover Defender 740 Piece Set 77264 $59.99
(TR) Speed Champions Jaguar Project 7 Land Rover Defender 77264 Building Toy Car $59.99
(US) - Speed Champions Jaguar Project 7 & Land Rover Defender 77264 $59.99
(US) Official LEGO Jaguar Project 7 & Land Rover Defender $59.99
Picked for your regionShow 27 more listings

Market Momentum

Neutral
The set trades well below retail, though member interest is climbing. It leans level for now, as the low price keeps it accessible despite rising demand.
DemandLower half in Speed Champions
Very high demand and rising
12 months agoToday
Price vs retailLast 30 days
20% below retail
Lowest new price at Amazon
Outlook:33% bearish·57% neutral·10% bullish
Why it's moving, signals and outlook

Jaguar Project 7 & Land Rover Defender Minifigs

Jaguar Project 7 & Land Rover Defender contains 2 minifigures. All 2 minifigs are exclusive to this set.
sc151
Jaguar F-TYPE Project 7 Driver
Driver for Jaguar F-TYPE Project 7 - sc151
Exclusive
Value $6.04
sc152
Land Rover Defender Classic Driver
Land Rover Defender Classic Driver - sc152
Exclusive
Value $6.63

Compared with other Speed Champions sets

Jaguar Project 7 & Land Rover Defender ranks high among the group's sets still at retail for members adding it. On top of that, it has more pieces than most of the Speed Champions sets and is well up in the group for minifigures.

$0.08 a piece
Retail price per piece
This set
$0.08
Typical
$0.08
Close to the group's typical retail price per piece.
#7 of 31 still at retail
Members adding it, past 4 months
This set
Typical
About twice the rate of the group's sets still at retail.
Speed Champions sets still at retail by priceRetail
66802 Ultimate Formula 1 Collector's Pack$269.99
77264 Jaguar Project 7 & Land Rover Defender$59.99
77238 Lamborghini Revuelto & Huracán STO$49.99
76924 Mercedes$44.99
77263 BMW M3 (E30)$29.99
77261 Ferrari 499P$29.99
77262 Ken Block's 1965 Ford Mustang Hoonicorn RTR V1$29.99
77260 The Fast and The Furious Toyota Supra MK4$29.99

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Jaguar Project 7 & Land Rover Defender Questions

How much is LEGO 77264 Jaguar Project 7 & Land Rover Defender worth today?

Right now, Jaguar Project 7 & Land Rover Defender is valued at $64 new. Used copies are worth about $51.

Can you still buy LEGO 77264 Jaguar Project 7 & Land Rover Defender new?

Yes. Jaguar Project 7 & Land Rover Defender has been on store shelves since August 2026 and is still available. LEGO has not announced a retirement date. Similar sets suggest it will retire around the end of 2027.

How does the value of LEGO 77264 Jaguar Project 7 & Land Rover Defender compare with its retail price?

New copies are valued at $64, 7% above the $59.99 retail price.

How much could LEGO 77264 Jaguar Project 7 & Land Rover Defender be worth in a year?

Next year's forecast for Jaguar Project 7 & Land Rover Defender is $62, about 4% less than today. The short-term market reading is neutral. Demand, supply and price signals are mixed or quiet. This is an estimate and markets can change.

How many pieces does LEGO 77264 Jaguar Project 7 & Land Rover Defender have, and which minifigures are included?

Jaguar Project 7 & Land Rover Defender is built from 740 pieces, about $0.08 each at retail. The 2 minifigures included are Jaguar F-TYPE Project 7 Driver and Land Rover Defender Classic Driver. Together the minifigures are worth about $13, about 20% of the set's value, and Land Rover Defender Classic Driver is the most valuable at $6.63. Every one of them is exclusive to this set.

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My Collection

Jaguar Project 7 & Land Rover Defender Reviews

12 reviews
4.8
Collectors
Investors
Jays Brick Blog
“The 740-piece is a merger of Jaguar Land Rover’s heritage, with the boxy Land Rover Defender Classic, ready to off-road and tackle challenging terrain, plus the Jaguar F-Type Project 7, one of the most limited editions of Jaguar’s iconic F-Type, created to celebrate Jaguar’s... More 7 Le Mans wins.”
Full review at jaysbrickblog.com
“The Jaguar F-TYPE Project 7 and Land Rover Defender Classic each come with a minifigure as driver, with the Jaguar’s driver wearing a very cool shirt that has a “Project 7” print including a front view of the vehicle, making the minifigure exclusive to this set of course.”
Full review at stonewars.com

About Speed Champions Jaguar Land Rover

Speed Champions is a LEGO theme introduced in 2015 that sets are semi-accurate models of iconic and exotic racing cars and supercars with authentic details of existing brands such as Ferrari, McLaren, Audi, Chevrolet, Ford, Mercedes-Benz, Bugatti and Porsche created using LEGO bricks in 6-wide studs, but later increased to 8-wide studs..
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Celebrate British motoring with this LEGO® Speed Champions Jaguar Project 7 & Land Rover Defender (77264) model car kit that makes a cool gift for kids. Boys and girls ages 10 and up have everything they need to construct 2 British cars featuring design details from the real life versions.

The Land Rover toy vehicle features large wheels, headlights, a ladder, roof rack and a detailed interior, and comes with a driver minifigure wearing stylish attire to place behind the wheel. The Jaguar Project 7 model car features Jaguar badges, racing stripes and a rear wing and includes a driver minifigure with 2 facial expressions wearing a Project 7 T-shirt.
After building, create a cool piece of room decor and park the cars on any bookshelf, desk or nightstand.

Team up with friends and family using the Build Together mode in the LEGO Builder app, where everyone takes part in a fun family activity and builds a piece of the set using their own devices. Set contains 740 pieces.

MODEL...
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