Exxon Co-Branded LEGO Sets

LEGO and Exxon, an American multinational oil and gas corporation, had a promotional partnership in the 1970s and 1980s. During this period, Exxon-branded LEGO sets, primarily from the Town theme, were released. These sets often featured Exxon gas stations and vehicles prominently displaying the Exxon logo. The collaboration was a form of co-branding, with LEGO sets serving as promotional items that helped increase brand visibility for Exxon in the toy market.