Exxon Co-Branded LEGO Sets

6696 Fuel Tanker

Theme / Subtheme Town / Vehicles
Year 1984
Pieces / Minifigs 106 / 1
Availability Retired
6696 LEGO Fuel Tanker
Retail $12.75
Value $938.69
Growth  +7262.3%
Annual growth 5.6%

6375-2 Exxon Gas Station

Theme / Subtheme Town / Shops and Services
Year 1980
Pieces / Minifigs 267 / 3
Availability Retired
6375-2 LEGO Exxon Gas Station
Retail $19.99
Value $1,961.32
Growth  +9711.5%
Annual growth 5.1%

6679-2 Exxon Tow Truck

Theme / Subtheme Town / Vehicles
Year 1980
Pieces / Minifigs 79 / 1
Availability Retired
6679-2 LEGO Exxon Tow Truck
Retail $7.50
Value $317.81
Growth  +4137.5%
Annual growth 8.9%

554 Exxon Fuel Tanker

Theme / Subtheme Town / Classic
Year 1979
Pieces / Minifigs 79 / 1
Availability Retired
554 LEGO Exxon Fuel Tanker
Retail $3.89
Value $314.71
Growth  +7990.2%
Annual growth 6.1%

Details

Co-branding
Exxon
Sets
4   (all retired)
Years
1979 - 1984

Pricing

Retail
$44.13
Value
$3,532.53
Annual growth
+5.50%

About Exxon

LEGO and Exxon, an American multinational oil and gas corporation, had a promotional partnership in the 1970s and 1980s. During this period, Exxon-branded LEGO sets, primarily from the Town theme, were released. These sets often featured Exxon gas stations and vehicles prominently displaying the Exxon logo. The collaboration was a form of co-branding, with LEGO sets serving as promotional items that helped increase brand visibility for Exxon in the toy market.

LEGO Co-Branded Sets

Esso
Shell