Bluey was introduced in 2025 and currently consists of 9 sets. Most sets were released in 2025 which accounted for 5 sets. As of today, the average annual growth of sets in Bluey is approximately 7.8% per year.
The LEGO Bluey theme, based on the popular animated children's show Bluey, follows the adventures of a six-year-old Blue Heeler puppy and her family. The sets recreate key locations and characters from the show, allowing fans to build scenes from Bluey's everyday life and imaginative play. Designed for younger builders, the theme features simplified builds and familiar details to capture the charm of the series. First released in the summer of 2025, the initial sets included Bluey's Family House, Bluey's Beach & Family Car Trip, and Playground Fun with Bluey and Chloe, introducing Bluey in traditional LEGO minifigure form.