About LEGO Bluey Promotional
The LEGO Bluey theme, based on the popular animated children's show Bluey, follows the adventures of a six-year-old Blue Heeler puppy and her family. The sets recreate key locations and characters from the show, allowing fans to build scenes from Bluey's everyday life and imaginative play. Designed for younger builders, the theme features simplified builds and familiar details to capture the charm of the series. First released in the summer of 2025, the initial sets included Bluey's Family House, Bluey's Beach & Family Car Trip, and Playground Fun with Bluey and Chloe, introducing Bluey in traditional LEGO minifigure form.
2025 LEGO Sets
In 2025, LEGO continued to captivate enthusiasts with innovative releases and strategic partnerships. The company announced a collaboration with Formula 1 to celebrate its 75th anniversary, introducing sets representing all 10 F1 teams across various product lines, including LEGO City and Duplo. Additionally, LEGO expanded its Nintendo partnership by unveiling Mario Kart sets featuring iconic characters like Yoshi, Donkey Kong, and Princess Peach. The popular Australian animated series "Bluey" also received its own line of LEGO sets, tailored for younger audiences within the Duplo and 4+ lines. Furthermore, LEGO announced a new set inspired by the classic Game Boy adding to its series of nostalgic collaborations with Nintendo.