Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.
1961 LEGO Sets
1961 marked a significant year for the LEGO Group. International sales, production and distribution were greatly expanded. North America was an important market but its sheer size and distance from Denmark required a sales and distribution network that was too large for LEGO to manage at the time. LEGO reached an agreement to allow Samsonite to begin producing and selling LEGO products in North America. The result was a license for exclusive North American distribution rights and LEGO began marketing sets under the name ‘LEGO by Samsonite’ in the US in 1961. In the same year, LEGO Italy was established.