About LEGO Classic Basic Set
These are the plain LEGO basic sets of the 1960s, boxes of bricks without a theme, sold for building whatever the owner liked. They came in cardboard boxes in a range of sizes, numbered by size. Promotions were part of the story too. Sets were made for the New York World's Fair of 1964, and in 1969 small sets were given away with Quaker's Life cereal in the United States. One modern set, 10654 XL Creative Brick Box from 2016, is filed here as well.
1965 LEGO Sets
By 1965, LEGO employed more than 600 people as production scaled rapidly. Packaging was redesigned to feature only buildable models, improving clarity and consistency. In North America, Samsonite introduced the first LEGO gears—designed in Billund by Knud Møller Kristiansen—allowing mechanical motion and simple transmissions. Though initially exclusive to the U.S. and Canada, these parts marked LEGO’s first step toward functional construction.