About LEGO Classic Basic Set
These are the plain LEGO basic sets of the 1960s, boxes of bricks without a theme, sold for building whatever the owner liked. They came in cardboard boxes in a range of sizes, numbered by size. Promotions were part of the story too. Sets were made for the New York World's Fair of 1964, and in 1969 small sets were given away with Quaker's Life cereal in the United States. One modern set, 10654 XL Creative Brick Box from 2016, is filed here as well.
1967 LEGO Sets
In 1967, LEGO standardized its model scale, moving from the 1:87 Town Plan format to the larger 2×2 wheel scale used in Train and Model Maker sets. This unification set the stage for the modern LEGO System and the eventual minifigure scale of the late 1970s. New innovations included black rubber tires, the first hinge elements, and LEGO’s earliest promotional tie-ins—six exclusive sets released through Kraft Velveeta. The phasing out of Town Plan and 1:87 vehicles marked the end of LEGO’s early era and the beginning of a consistent global design standard.