About LEGO Classic Basic Set
These are the plain LEGO basic sets of the 1960s, boxes of bricks without a theme, sold for building whatever the owner liked. They came in cardboard boxes in a range of sizes, numbered by size. Promotions were part of the story too. Sets were made for the New York World's Fair of 1964, and in 1969 small sets were given away with Quaker's Life cereal in the United States. One modern set, 10654 XL Creative Brick Box from 2016, is filed here as well.
1968 LEGO Sets
1968 was a landmark year with the opening of the first LEGOLAND park in Billund, Denmark, attracting hundreds of thousands of visitors. LEGO also introduced the first 12V train motor, spoked wheels, and magnetic couplers, greatly improving the realism of its Train line. The company refined packaging with photo-based idea layouts and transitioned away from the small-scale Town Plan system. This year also marked the arrival of Jens Nygaard Knudsen, who would go on to design the LEGO minifigure and shape future core themes.