1. Sets
  2. 1971
  3. Samsonite
  4. Kraft Velveeta

LEGO 1971 / Samsonite / Kraft Velveeta Sets

In 1971, LEGO released 10 Samsonite Kraft Velveeta sets, all of these sets have been retired. For that year, the total price of all retail sets cost $41, today those sets are valued around $3,564, a growth of 8646%.
Most valuable 1971 LEGO Samsonite Kraft Velveeta set
5-5 Kraft Velveeta Mini-Wheel Model Maker Set 5 $520.07
Highest growth 1971 Samsonite Kraft Velveeta set
6-4 Kraft Velveeta Mini-Wheel Model Maker Set 6 +31658.00%
Largest 1971 LEGO Samsonite Kraft Velveeta set
9-2 Kraft Velveeta Mini-Wheel Model Maker Set 9 550 pieces
Most owned 1971 Samsonite Kraft Velveeta set
10-2 Kraft Velveeta Mini-Wheel Model Maker Set 10
10 sets

1-13 Kraft Velveeta Mini-Wheel Model Maker Set 1

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 74
Availability Retired
1-13 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 1
Retail $2.00
Value $451.85
Growth  +22492.5%
Annual growth 10.4%

2-12 Kraft Velveeta Mini-Wheel Model Maker Set 2

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 141
Availability Retired
2-12 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 2
Retail $2.00
Value $295.54
Growth  +14677.0%
Annual growth 9.5%

3-8 Kraft Velveeta Mini-Wheel Model Maker Set 3

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 300
Availability Retired
3-8 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 3
Retail $2.00
Value $365.30
Growth  +18165.0%
Annual growth 9.9%

4-5 Kraft Velveeta Mini-Wheel Model Maker Set 4

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 321
Availability Retired
4-5 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 4
Retail $10.00
Value $496.51
Growth  +4865.1%
Annual growth 7.4%

5-5 Kraft Velveeta Mini-Wheel Model Maker Set 5

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Availability Retired
5-5 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 5
Retail $6.75
Value $520.07
Growth  +7604.7%
Annual growth 8.2%

6-4 Kraft Velveeta Mini-Wheel Model Maker Set 6

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 77
Availability Retired
6-4 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 6
Retail $1.00
Value $317.58
Growth  +31658.0%
Annual growth 11.1%

7-5 Kraft Velveeta Mini-Wheel Model Maker Set 7

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 159
Availability Retired
7-5 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 7
Retail $2.00
Value $306.30
Growth  +15215.0%
Annual growth 9.6%

8-4 Kraft Velveeta Mini-Wheel Model Maker Set 8

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 301
Availability Retired
8-4 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 8
Retail $5.00
Value $449.73
Growth  +8894.6%
Annual growth 8.5%

9-2 Kraft Velveeta Mini-Wheel Model Maker Set 9

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 550
Availability Retired
9-2 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 9
Retail $8.00
Value $274.22
Growth  +3327.8%
Annual growth 6.6%

10-2 Kraft Velveeta Mini-Wheel Model Maker Set 10

Theme / Subtheme Samsonite / Kraft Velveeta
Year 1971
Pieces 101
Availability Retired
10-2 LEGO Samsonite Kraft Velveeta Mini-Wheel Model Maker Set 10
Retail $2.00
Value $86.78
Growth  +4239.0%
Annual growth 4.3%

Year Pricing

Retail
$40.75   (for all 10 sets)
New/Sealed
Value
$3,563.88
Growth
+8645.72%
Annual growth
+8.18%
Used
Value
$2,677.10

Community Stats

The following are the top 10 most owned 1971 Samsonite Kraft Velveeta sets by LEGO collectors.
#1Kraft Velveeta Mini-Wheel Model Maker Set 10
#2Kraft Velveeta Mini-Wheel Model Maker Set 3
#3Kraft Velveeta Mini-Wheel Model Maker Set 6
#4Kraft Velveeta Mini-Wheel Model Maker Set 9
#5Kraft Velveeta Mini-Wheel Model Maker Set 8
#6Kraft Velveeta Mini-Wheel Model Maker Set 7
#7Kraft Velveeta Mini-Wheel Model Maker Set 2
#8Kraft Velveeta Mini-Wheel Model Maker Set 1
#9Kraft Velveeta Mini-Wheel Model Maker Set 5
#10Kraft Velveeta Mini-Wheel Model Maker Set 4

About LEGO Samsonite Kraft Velveeta

This was a promotional Samsonite Model Maker series that was promoted by the Kraft company with the purchase of Velveeta cheeses. On the box consumers could purchase any one of ten different Samsonite Model Maker sets at a discount with the end flap of the Velveeta box. The promotion was available in the US only.
1971 LEGO Sets
In 1971, LEGO broadened its audience with new dollhouse and furniture sets aimed at girls, expanding its reach beyond traditional building themes. In Italy, the Minitalia range grew under import restrictions, offering locally produced sets compatible with the LEGO System. The year also introduced the 1×8×2 arch brick, adding architectural variety. These developments highlighted LEGO’s increasing design diversity and adaptability to regional markets.