1. Sets
  2. 1991
  3. Promotional

LEGO 1991 / Promotional Sets

In 1991, LEGO released 2 Promotional sets across 2 subthemes, all of these sets have been retired. Subthemes for that year included Ferries and Value Packs. For that year, the total price of all retail sets cost $12, today those sets are valued around $2,283, a growth of 18928%.
Most valuable 1991 LEGO Promotional set
1548 Stena Line Ferry $439.35
2 sets

1476 Five Set Bonus Pack

Theme / Subtheme Promotional / Value Packs
Year 1991
Pieces 158
Availability Retired
1476 LEGO Five Set Bonus Pack
Retail $12.00
Value $1,844.00
Growth  +15266.7%
Annual growth 11.0%

1548 Stena Line Ferry

Theme / Subtheme Promotional / Ferries
Year 1991
Pieces 172
Availability Retired
1548 LEGO Stena Line Ferry
promotional
Value $439.35
Annual growth 4.1%

Year Pricing

Retail
$12.00   (for all 2 sets)
New/Sealed
Value
$2,283.35
Growth
+18927.92%
Annual growth
+5.18%
Used
Value
$153.18

Subtheme Pricing

1991 / Promotional
Annual growth
Value Packs
+11.03%
Ferries
+4.15%

Subthemes

1991 / Promotional
Sets
Ferries
1
Value Packs
1

Community Stats

The following are the top 2 most owned 1991 Promotional sets by LEGO collectors.
#1Stena Line Ferry
#2Five Set Bonus Pack

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
1991 LEGO Sets
1991 brought LEGO Paradisa, a pastel-toned, beachfront subtheme within Town designed to broaden LEGO’s appeal. Pirates added the Imperial Guards, while Space introduced Blacktron II with modular white-and-black spacecraft. The 9V Train system replaced earlier electric formats, simplifying operation with metal track rails. Technic advanced with motorized models like the Control Center, highlighting LEGO’s growing focus on realistic engineering and interactivity.