The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
1995 LEGO Sets
In 1995, LEGO celebrated its rich heritage with the company's 60th anniversary and the LEGO brick's 40th anniversary. However, despite these milestones, the mid-90s marked a time of introspection for LEGO as the toy market's dynamics were shifting. The year saw the introduction of the LEGO Technic CyberMaster series, which combined traditional building with computer technology, hinting at LEGO's future direction towards integrating tech with bricks. Additionally, LEGO faced challenges with increasing competition and needed to evolve its product range, foreshadowing significant changes and innovations in the coming years.