The LEGO Primo theme was released in 1995 and included sets geared towards babies. The sets included Teethers, Tub Toys, Stack-n-Learn and Trains subthemes. The theme was discontinued in 1999 and was replaced by LEGO Bay.
1996 LEGO Sets
1996 marked LEGO’s early digital pivot with the creation of LEGO Media and the launch of LEGO.com, establishing the company’s online presence. LEGO Technic was rebranded for global consistency, and several new themes expanded creative play. Wild West explored frontier adventures, Dark Forest revived outlaw factions within Castle, and Time Cruisers combined multiple eras through time travel. Exploriens emphasized scientific exploration within Space, while Pirates introduced the Imperial Armada, expanding LEGO’s nautical storytelling universe.