
The LEGO Primo theme was released in 1995 and included sets geared towards babies. The sets included Teethers, Tub Toys, Stack-n-Learn and Trains subthemes. The theme was discontinued in 1999 and was replaced by LEGO Bay.
1996 LEGO Sets
In 1996, LEGO expanded into digital media with the creation of LEGO Media, marking its first step into video games and interactive content. The company also launched LEGO.com, providing an official online platform for fans, setting the foundation for future digital engagement. Meanwhile, LEGO Technic was rebranded, strengthening its identity as a leader in advanced engineering and mechanics.