About LEGO Town Promotional
Town Promotional gathers the Town sets made for companies between 1978 and 2004. Many were made for airlines, like 611 Air Canada Jet Plane (1988), 1973 Emirates Airliner (1989) and 1100 Sky Pirates (2001), which was sold only on board.
1996 LEGO Sets
1996 marked LEGO’s early digital pivot with the creation of LEGO Media and the launch of LEGO.com, establishing the company’s online presence. LEGO Technic was rebranded for global consistency, and several new themes expanded creative play. Wild West explored frontier adventures, Dark Forest revived outlaw factions within Castle, and Time Cruisers combined multiple eras through time travel. Exploriens emphasized scientific exploration within Space, while Pirates introduced the Imperial Armada, expanding LEGO’s nautical storytelling universe.