About LEGO Town Promotional
Town Promotional gathers the Town sets made for companies between 1978 and 2004. Many were made for airlines, like 611 Air Canada Jet Plane (1988), 1973 Emirates Airliner (1989) and 1100 Sky Pirates (2001), which was sold only on board.
1997 LEGO Sets
1997 saw LEGO’s first major sales decline, prompting experimentation and digital expansion. LEGO Island introduced the brand’s first open-world video game, setting the stage for future digital storytelling. New subthemes included Divers for underwater exploration, Fright Knights for gothic medieval fantasy, and Time Twisters as a sequel to Time Cruisers. LEGO Space added Roboforce and UFO, shifting toward alien-focused designs, while Aquazone expanded with Aquaraiders. Despite challenges, LEGO’s creativity remained strong across both physical and emerging digital platforms.