About LEGO Promotional
Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
1999 LEGO Sets
1999 was a landmark year with the launch of LEGO Star Wars, the company’s first licensed theme, debuting alongside The Phantom Menace. This partnership with Lucasfilm transformed LEGO’s strategy and ushered in the era of licensed themes. New original lines included Rock Raiders, Slizers (Throwbots), and Adventurers: Jungle, while LEGO Education was formally established from LEGO Dacta. Several older themes—Cyberslam, TechPlay, UFO, Insectoids, Znap, and Model Team—were retired, marking a clear generational shift toward modern play concepts and digital engagement.