The LEGO Basic theme, which began in the 1970s, was designed to be a more general, non-thematic series of sets. Unlike the themed sets that revolve around specific stories, characters, or concepts (e.g., space, city, or pirates), the Basic theme provided a collection of standard LEGO bricks and pieces, often in a variety of colors. The goal was to encourage free building and creativity without the confines of a specific theme or narrative.
2001 LEGO Sets
In 2001, LEGO expanded its collector and investment appeal, introducing several highly collectible themes that continue to influence LEGO’s success today. Among the most significant launches was LEGO BIONICLE, which debuted worldwide after its initial European release in 2000. BIONICLE became one of LEGO’s most successful original themes, blending storytelling, action figures, and mechanical builds, setting the stage for LEGO’s expansion into narrative-driven franchises.