The LEGO DUPLO Dolls sets, released in 2001, focus on daily life and imaginative play featuring various doll characters. Key sets include "Bedroom" (2961), which features a bed, dresser, and accessories for creating a bedroom scene; "Sarah" (2955), "Marie" (2952), "Anna" (2953), and "Lisa" (2951), each of which includes a DUPLO doll figure with personal accessories and furniture pieces. These sets are designed to encourage role-playing and storytelling, helping young children explore social interactions and everyday activities through play.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.