Winnie the Pooh was one of the first licensed lines in DUPLO, launched in 1999 with Disney's versions of the characters from A. A. Milne's books. The first sets, made from 1999 to 2001, built the Hundred Acre Wood, with Pooh and his honey pots, Tigger's slide and tree house, Piglet, Eeyore and a pop-up wood to play in. Pooh came back in 2011 with three sets for the Disney film Winnie the Pooh released that year, and again in 2025 with 10457 Winnie the Pooh's Birthday Party.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.