1. Gear
  2. Key Chains / Western

LEGO Gear / Key Chains / Western

LEGO's Western theme, introduced in 1996, is set in the Old West of the late 19th century, with cowboys, outlaws, cavalry soldiers and Native Americans. The theme was notable for introducing realistic firearms, such as revolvers and rifles, and for giving its Native American figures their own printed faces and headdresses.

Alongside the main sets, LEGO released key chains of characters from the Western series. Notable examples include the Chief Key Chain (set 3962) and the Cowboy Key Chain (set 3974). Each key chain has a non-detachable minifigure fixed to a metal ring and chain.
2 items

3962 Chief Key Chain

Theme / Subtheme Gear / Key Chains / Western
Year 2002
Availability Retired
3962 LEGO Chief Key Chain
Retail $2.99
Value $19.99
Growth  +568.6%
Annual growth 6.5%

3974 Cowboy Key Chain

Theme / Subtheme Gear / Key Chains / Western
Year 2001
Minifigs 1
Availability Retired
3974 LEGO Cowboy Key Chain
Retail $2.99
Value $22.95
Growth  +667.6%
Annual growth 8.5%

Subtheme Pricing

Retail
$5.98   (for all 2 sets)
New/Sealed
Value
$42.94
Growth
+618.06%
Annual growth
+6.78%
Used
Value
$35.64

Yearly Pricing

Sets
Retail
Value
2002
1
$2.99
$19.99
2001
1
$2.99
$22.95

About LEGO Gear

LEGO Gear encompasses a wide range of lifestyle and accessory products designed to complement the LEGO brand beyond traditional brick sets. This theme includes watches, key chains, magnets, storage containers, apparel, and school supplies, often featuring popular LEGO themes like Star Wars, Ninjago, and Friends. These items allow fans to incorporate LEGO into daily life, offering both functional and collectible products for all ages.

About LEGO Key Chains
LEGO Key Chains feature minifigures, bricks, and other iconic LEGO elements attached to metal keyrings, making them popular collectibles and accessories. Introduced in the 1990s, these key chains span themes like Star Wars, Harry Potter, and Classic LEGO, often including exclusive or modified minifigures not found in standard sets. They serve as both functional items and small-scale LEGO memorabilia.