
LEGO Star Wars Episode I, The Phantom Menace, is a Star Wars subtheme introduced in 1999 to coincide with the release of Star Wars Episode I: The Phantom Menace film.
2001 LEGO Sets
In 2001, LEGO expanded its collector and investment appeal, introducing several highly collectible themes that continue to influence LEGO’s success today. Among the most significant launches was LEGO BIONICLE, which debuted worldwide after its initial European release in 2000. BIONICLE became one of LEGO’s most successful original themes, blending storytelling, action figures, and mechanical builds, setting the stage for LEGO’s expansion into narrative-driven franchises.