About LEGO Town Promotional
Town Promotional gathers the Town sets made for companies between 1978 and 2004. Many were made for airlines, like 611 Air Canada Jet Plane (1988), 1973 Emirates Airliner (1989) and 1100 Sky Pirates (2001), which was sold only on board.
2001 LEGO Sets
2001 marked the global debut of BIONICLE, a story-driven theme that blended mechanical building with rich mythology, becoming one of LEGO’s most successful original lines. LEGO Harry Potter launched alongside The Sorcerer’s Stone film, beginning a long-running partnership with the Wizarding World franchise. Other new releases included Alpha Team and the action-oriented Racers theme. LEGO also introduced Serious Play for business training and Jack Stone for younger builders. Life on Mars was launched and discontinued within the same year, while LEGO expanded its global retail presence with new brand stores in Europe and the U.S.