The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
2005 LEGO Sets
2005 marked the formal introduction of LEGO City, succeeding Town as LEGO’s modern urban theme. Star Wars minifigures transitioned from classic yellow to light nougat skin tones, aligning with other licensed lines. New themes included Dino Attack (Dino 2010 in Europe) and Vikings, while LEGO Star Wars: The Video Game debuted, establishing the long-running TT Games franchise. The year also celebrated 50 years of the LEGO System and growing digital expansion.