
The Factory theme was introduced in 2005 and was powered by LEGO Digital Designer (LDD), a free LEGO virtual building program for the computer. Using the LDD people could design their own 3-D LEGO virtual model, and submit it for purchase using the LEGO Shop-at-home. The Factory platform was also designed to allow users to view and purchase other users custom creations. Once ordered, these Factory sets came in special packaging that showed the model as well as all included LEGO elements needed to build the design.
2005 LEGO Sets
In 2005, LEGO saw major developments in set design, theme evolution, and digital expansion, marking a turning point for collectors and the company's resurgence. One of the most notable milestones was the 50th anniversary of the LEGO System, celebrating five decades of the iconic brick's interlocking design.