The Factory theme was introduced in 2005 and was powered by LEGO Digital Designer (LDD), a free LEGO virtual building program for the computer. Using the LDD people could design their own 3-D LEGO virtual model, and submit it for purchase using the LEGO Shop-at-home. The Factory platform was also designed to allow users to view and purchase other users custom creations. Once ordered, these Factory sets came in special packaging that showed the model as well as all included LEGO elements needed to build the design.
2005 LEGO Sets
2005 marked the formal introduction of LEGO City, succeeding Town as LEGO’s modern urban theme. Star Wars minifigures transitioned from classic yellow to light nougat skin tones, aligning with other licensed lines. New themes included Dino Attack (Dino 2010 in Europe) and Vikings, while LEGO Star Wars: The Video Game debuted, establishing the long-running TT Games franchise. The year also celebrated 50 years of the LEGO System and growing digital expansion.