The Atlantis was a theme introduced in 2010 whose story line is about a group of explorers that are searching the sea floor for the eponymous lost city of Atlantis from ancient myths. The theme reprises several elements from earlier underwater LEGO themes including Aquazone, Divers and Aqua Raiders. The Atlantis theme also has a more elaborate back story than its predecessors, showcased on a dedicated website. Each of the sets are equipped with a wide array of red futuristic underwater vehicles with light green viewports and weaponry.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.