2011 LEGO Sets

In 2011 LEGO proved once again to be a supurb year for collectors with the release of 446 sets, many highly sought after. This included 65 promotional and special released sets in addition to the 381 retail sets released through LEGO.com, the LEGO store and various other retail channels.

Based on the 446 sets released for that year, the retail value was $12,453.76 with a current value of $86,774.69 for the combined new/factory sealed sets. As of present, the best performing theme for 2011 is currently SpongeBob SquarePants which has seen an average annual growth of upwards of 12% to date.

2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.