LEGO 2011 / Bricks and More Sets

The LEGO Bricks and More theme, which was active from around 2006 to 2014, was a successor to the earlier FreeStyle and ake and Create themes. The primary goal of the Bricks and More theme was to provide sets that were centered around basic building. Rather than focusing on specialized pieces or intricate themed models, Bricks and More emphasized open-ended creativity with more generic LEGO bricks and simple building concepts.

2011 LEGO Sets

2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.