LEGO Serious Play sets are designed to facilitate communication, problem-solving, and team-building within business and organizational environments. These sets contain a variety of LEGO bricks and elements that participants use during structured exercises led by a trained facilitator. By constructing models, participants give tangible form to abstract thoughts or complex ideas. These sets are not standalone but are intended to be used in guided sessions facilitated by a trained LEGO Serious Play facilitator. The facilitator guides the participants through specific prompts and questions, leading them to build models that represent ideas, challenges, or visions related to the topic of discussion.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.