LEGO 2011 / Minifigure Series Sets

The LEGO Minifigure Series, also known as Collectable Minifigures, was introduced in 2010 and features bling bags of a random LEGO minifigure, each being an original character with new designs, clothing and facial expressions, and most contain previously unseen accessories. Most subthemes contains characters based on movies, sports, history, and popular culture and there are a number of subthemes that are based on licensed products such as The Simpsons, DC heroes, Harry Potter and numerous others.

2011 LEGO Sets

2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.