LEGO 2011 / HERO Factory Sets

Hero Factory was a LEGO theme was based on a group of robotic heroes who protected the galaxy from various threats and was released in 2010 and discontinued in 2014. It uses TECHNIC elements and followed the BIONICLE product line which featured six heros per line in which each Hero is unique thanks to their Quaza Core, a mineral stone that provides each of them with a distinct personality.

2011 LEGO Sets

2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.