Advanced Models, also known as Creator contains sets focused on the creative construction of LEGO System parts as opposed to playability functions of minifigures, alothough many sets do contain minifigures. These sets include buildings, trains, vehicles and other complex contruction sets. The Advanced Models/Creator sets initially began in 2000 and was a replacement for the LEGO Designer theme.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.