The original Creator Advanced Models theme released two vehicle sets, both a version of a Volkswagen, first, the 10187 Volkswagen Beetle and then followed by the 10220 Volkswagen T1 Camper Van in 2011. Later, LEGO transformed the theme into Creator Experts with additional vehicle sets including a remakes of both Volkswagen sets.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.