The LEGO Duplo Cars theme is a branch of the LEGO Duplo line that focuses on characters and scenes from the Disney-Pixar "Cars" movies. These sets feature larger, easy-to-handle pieces tailored for younger children, and they depict recognizable characters like Lightning McQueen, Mater, and others, as well as related settings and scenes from the films. The theme provides young builders a way to interact with the "Cars" universe in a tactile manner, encouraging imaginative play through recognizable story elements.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.