Winnie the Pooh was one of the first licensed lines in DUPLO, launched in 1999 with Disney's versions of the characters from A. A. Milne's books. The first sets, made from 1999 to 2001, built the Hundred Acre Wood, with Pooh and his honey pots, Tigger's slide and tree house, Piglet, Eeyore and a pop-up wood to play in. Pooh came back in 2011 with three sets for the Disney film Winnie the Pooh released that year, and again in 2025 with 10457 Winnie the Pooh's Birthday Party.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.