About Exclusive FIRST LEGO League
FIRST LEGO League is a program that engages children in playful and meaningful learning while helping them discover the fun in science and technology through the FIRST experience. FIRST was a collaboration between Dean Kamen and The LEGO Group’s Kjeld Kirk Kristiansen and the LEGO Group first produced sets within the FIRST LEGO League in 2001. Each year FIRST LEGO League introduces a scientific and real-world challenge for teams to focus and research on. participants work out a solution to a problem related to the theme and then meet for regional, national and international tournaments to compete, share their knowledge, compare ideas, and display their robots.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.