About Exclusive LEGO Inside Tour Exclusive
The LEGO Inside Tour in Billund, Denmark is an exclusive event held a few times a year for a very limited number of attendees, who get a place through a raffle type sign-up process. At the end of the tour, each participant receives a LEGO set made exclusively for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.