LEGO 2011 / Exclusive / Muji Sets

The LEGO Muji theme is a line of LEGO products that combine utilize both traditional System bricks and paper to create various models. The theme is based upon a partnership between LEGO and the Japanese Muji company. The Muji theme was launched in Japan in November 2009, and was made available across the world in November 2011. The LEGO Muji theme is based around connecting paper together with LEGO bricks utilizing stud-sized holes by the Muji hole puncher.

2011 LEGO Sets

2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.