LEGO Ninjago, also known as Ninjago: Masters of Spinjitzu, theme was introduced in 2011 and included sets that are based off of original storylines, a TV series and The LEGO Ninjago Movie, a movie based on the theme. The main premise of the Ninjago universe is based around six teenage Ninja, Kai, Jay, Cole, Zane, Nya, and Lloyd, who have been trained by their master Sensei Wu, fighting forces of evil to protect the land of Ninjago.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.