About LEGO Seasonal Christmas
Christmas is the Seasonal subtheme for LEGO's holiday sets, and new ones come out every autumn. The earliest are small Santa builds from 1999. Many of the smaller sets are given free with purchases in November and December rather than sold, which is how 40410 Charles Dickens Tribute, a scene from A Christmas Carol, reached most people in 2020.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.